Changing Modern Business by Balancing Purpose and Profit

UX Marketing is the process of transforming human-centered insights into engaging content that resonates better.

This creates an enhanced customer experience that drives meaningful change, while reaching business goals faster.

Here, where design thinking meets creative strategy, we unlock new pathways for brands to connect with customers.

How We Can Help You

Workshops

Conceptual training sessions designed to make you think.

Past activities include: campaign ideation, marketing masterminds, and career building workshops

*Best suited for individuals & teams

Projects

Short-term collaborations designed to reach goals faster.

Past activities include: market research, leadership training, pipeline creation and growth

*Best suited for startups/scaleups

Partnerships

Long-term engagements designed for strategic growth.

Past activities include: business development, customer affinity, brand reputation and retention

*Best suited for large organizations

Key Industries Served

Meet the Founder

Christina Waterman

Founder & Chief Experience Officer

Hello!

I am an experience designer based in Lisbon, Portugal with a specialization in conducting user experience research to build products and services. With an additional decade of experience in marketing, I can quickly understand business models and align your research plan with any growth objectives.

This unique blend of expertise is what my freelance business, the UX Marketing Lab, is all about: bringing together purposeful research of the UX field to drive ethical marketing that also builds profits.

My approach saves time, money, and effort for impact-driven business leaders and organizations.

See what's cooking in the lab this year:

Work Samples

This Project is Supported By